Karvy Private Wealth
Eurolife — a Roorkee-based specialty pharmaceutical company that manufactures and distributes an exclusive portfolio of healthcare formulations
Case Details
Client: Karvy Private Wealth
Start Day: 13/01/2024
Tags: Financial
Project Duration: 9 Month
Client Website: KarvyPrivate Wealth
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The Story
KarvyPrivate Wealth is thewealth managementarm of the KarvyGroup. With more than 400 offices, and a franchisee network of nearly 500, Karvy’span-India footprint is unmatched. We also have satellite offices overseas with offices in North America, the Far East and the UAE.Over the years, KarvyPrivate Wealth has gathered unrivalled expertise in providing top notch service delivery along with cutting edge investment planning
KarvyPrivate Wealth aims to be the most sought after Wealth Manager for high networthindividuals in India, through long-term value creation for Clients, Employees and Partners.
KarvyPrivate Wealth is building a world-class wealth management business through high quality and honest solutions emerging from incisive research, breadth of product suite and product neutrality. These solutions are delivered by Wealth Managers who understand the specific aspirations of each individual client
What Did Orion Digital Do
The campaigns strengthened brand visibility, enhanced engagement among HNIs, and established a sophisticated digital presence aligned with industry leaders.
- Platform Focus: LinkedIn, Facebook, Industry Groups, and Online Publications
- Content Types: Theme-based creatives, product campaigns, observance day posts, industry trends, and healthcare awareness content
- Tone & Style: Informative, professional, credible, and healthcare-focused
- PR Integration: Media outreach, acquisition announcements, press coverage, and corporate communications
- Lead Generation: Social media promotions, targeted group sharing, and inquiry capture through email and mobile submissions
1) Startegy
Orion Digital’s IEC model helped the client in bringing out the relevancy in the communications and connect the visitors with HNIs and Wealth Management.
2)LinkedIn
- Gained substantial increase in the number of professional audience on LinkedIn Network.
- Timely updates on the page to drive engagement and improve the overall impressions on the page.
3)Facebook
- Built a community on Facebookwith the official page of the KarvyPrivate Wealth division.
- Video Communications on social platforms to engage the audience on the relevant subject.
4)Instagram
- Leveraging Insta Communications as a medium to engage on the platform with the growing audience and displaying necessary company information.
5)Website
- KarvyPrivate Wealth updates the website every week and keeps the clients and website visitors informed about the latest happenings in the market and performance of various products.
6)Indian Wealth Report
- KarvyPrivate Wealth releases annual report after analyzing the market and conducting necessary research to provide valuable information.
7)Submissions
- Promoting and delivering content available on the website on top sites to spread the word and maintain consistency in updation.
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- Gearing Up To Unlock
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- Rules Of Investment
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- Recommended Reading By The Affluent
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- Austerity Of The Super Rich
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- Did You Know?
The Results
Karvy Private Wealth built a strong and consistent social media presence by delivering relevant, high-value content tailored specifically for High-Net-Worth Individuals (HNIs). Through elegant, sophisticated, and insight-driven campaigns, the brand successfully engaged its niche audience while reinforcing its premium positioning. This strategic approach significantly enhanced online visibility, audience engagement, and information outreach, helping the company stand alongside major competitors and surpass several others in the digital space.
Customer Reviews of the Case
Giles and his team at Herrington Business Consulting have been absolutely great to work with and they definitely have gone above and beyond for us by streamlining all of our accounts so that we can focus on what we do love to do and continue to grow our business. Morbi venenatis ut sapien eu lobortis.