Amigos

Amigos is a vibrant multicuisine fiesta restaurant serving a fusion of global flavors with a focus on bold taste and lively ambiance.

Case Details

Clients: Amigos

Start Day: 13/01/2024

Tags: Food

Project Duration: 9 Month

Client Website: https://amigosfoods.in/

Let’s Work Together for Development

Call us directly, submit a sample or email us!

Address Business

2nd Floor, Maruti Business Park,
Fun Republic Lane, Off Veera Desai Road, Andheri West, Mumbai – 400053, Maharashtra, India

Contact With Us

Call us: +91 843 3835 983
mail@oriondigital.in

Working Time

Mon - Sat: 9.45am - 6.00pm
Sunday: Closed

Get in Touch With Us

The Story

Amigos is a vibrant multicuisine fiesta restaurant serving a fusion of global flavors with a focus on bold taste and lively ambiance.

With an expansive menu featuring Indian,Continental, Mexican, and Asian dishes, Amigos offers something for every palate.

Mission: To create a festive culinary experience through diverse dishes, upbeat vibes, and community-friendly spaces.

What Did Orion Digital Do

Our social media and PR strategy for Amigos leveraged Facebook, Instagram, influencer collaborations, and Meta Ads to boost visibility. The campaign achieved 54,593 reach, 12,000 engagements, 619 page visits, and 2,332 likes, while driving strong local awareness, engagement, and customer footfall.

OUR SOCIAL MEDIA & PR STRATEGY

Platform Focus: Facebook & Instagram
Content Types: Static posts, reels, stories,carousel creatives
Tone & Style: Vibrant, friendly and appetizing
PR Integration: Local influencer engagement, coverage in food/lifestyle portals
Lead Generation: Landing page setup + AI Sensy integration

FACEBOOK PERFORMANCE

Page Visits: 619
Reach: 54,593
Engagements:12,000
Total Page Likes:2,332

ENGAGING WITH REELS & CREATIVES Content:

28 Content Pieces Created

* 6 Reels
* 12 Static Ad Creatives
* 12 Organic Feed Creatives

Reels Highlights

* Trend-based, high-retention videos
* Boosted profile visits & local visibility
* Strong engagement with younger audiences

Creatives Highlights

* Eye-catching food visuals with bold CTAs
* Used across ads and organic posts
* Strengthened brand recall & identity

META ADS SUMMARY

24 Meta Ads Live

* 12 statics (offers, ambience, food)
* 6 reels using trending formats

Campaign Goals

* Drive footfall to Amigos
* Boost local discovery & awareness
* Strengthen brand recall

Results

* More page visits & engagement
* Higher ad recall & visibility
* Positive ROI with local traction

The Results

Our involvement increased social engagement, stronger brand recognition, higher organic reach, and enhanced local visibility through strategic content, Meta advertising, and PR activities. These efforts positioned Amigos as a preferred multicuisine destination while driving audience growth, engagement, and local market traction.

Improved Social Engagement

* Higher likes, comments, shares, and saves across both platforms
* Increased interaction with content formats like reels, carousels, and stories

Consistent Brand Aesthetic

* Unified visual identity using vibrant colors, bold food photography,and festive themes
*Strengthened recognition and recall among followers and new visitors

Growth in Organic Reach

* Significant rise in organic impressions and reach through trending reels and engaging creatives
* More discoverability via hashtags, shares, and Explore visibility

Enhanced Local PR Presence

* Boosted buzz through local coverage
* Positioned Amigos as a go-to multicuisine spot in its locality

Customer Reviews of the Case

“

Giles and his team at Herrington Business Consulting have been absolutely great to work with and they definitely have gone above and beyond for us by streamlining all of our accounts so that we can focus on what we do love to do and continue to grow our business. Morbi venenatis ut sapien eu lobortis.

Narelle Pamuk - Talk

Director, Radical Orange Pty Ltd.

Orion Digital – Turning ideas into measurable success.