HOMI Fashion & Jewels Exhibition

HOMI Fashion&Jewels Exhibition is the event in which style, design and research rub shoulders, giving rise to original proposals, surprising combinations and innovative ideas.

Case Details

Client: HOMI Fashion & Jewels 

Start Day: 13/01/2024

Tags: Fashion,Jewellers

Project Duration: 9 Month

Client Website: 

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Address Business
2nd Floor, Maruti Business Park,
Fun Republic Lane, Off Veera Desai Road, Andheri West, Mumbai – 400053, Maharashtra, India
Contact With Us
Call us: +91 843 3835 983
mail@oriondigital.in
Working Time
Mon - Sat: 9.45am - 6.00pm
Sunday: Closed

The Story

HOMI Fashion&Jewels Exhibition is the event in which style, design and research rub shoulders, giving rise to original proposals, surprising combinations and innovative ideas.

At the centre, Made-in-Italy know-how in terms of creativity, taste and savoir-faire: a trendy event for presenting fashion accessory collections and proposals with an eye to the upcoming season.

What Did Orion Do

Orion managed the end-to-end digital marketing campaign for the HOMI Fashion & Jewels Exhibition. From creating ad creatives and running targeted ads to performance monitoring, audience engagement, and reporting, Orion handled the complete campaign execution.

Planned and executed the complete digital marketing campaign for the exhibition.
Set up advertising campaigns across Facebook, Instagram, and LinkedIn.
Created 5 unique ad creatives, with 4 approved creatives used in the live campaign.
Targeted the right audience using demographics, interests, and job titles.
Monitored campaign performance in real time and optimized ads.
Responded to audience queries received through the advertisements.
Prepared campaign reports and performance analysis after the campaign

Ad Creatives

Platforms

Facebook

Instagram

Linked In

Results

The HOMI Fashion & Jewels campaign successfully promoted a premium fashion exhibition across Facebook, Instagram, and LinkedIn, generating strong reach, engagement, and visibility among professional audiences. Spend analysis shows LinkedIn received the highest budget share, aligning with its high-value but costly audience, while Facebook and Instagram delivered broader reach at more efficient costs.

Strong multi-platform strategy across all channel
LinkedIn highest spend (~45%), high CPC (₹702)
Facebook max reach, cost-efficient clicks
Instagram balanced performance, moderate CPC
Clear funnel approach: awareness → engagement → conversion

Customer Reviews of the Case

Giles and his team at Herrington Business Consulting have been absolutely great to work with and they definitely have gone above and beyond for us by streamlining all of our accounts so that we can focus on what we do love to do and continue to grow our business. Morbi venenatis ut sapien eu lobortis.

Narelle Pamuk - Talk

Director, Radical Orange Pty Ltd.