Ortho Clinical Diagnostics
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Case Details
Client: Tandon Eye Hospital
Start Day: 13/01/2024
Tags: Healthcare
Project Duration: 9 Month
Client Website: https://tandoneyehospital.com/
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The Story
Diagnostic solutions across the healthcare continuum
By uniting the power of Quidel Corporation and Ortho Clinical Diagnostics, QuidelOrtho serves the entire healthcare continuum: from high-volume, high-complexity hospitals and labs to point-of-care, retail and over-the-counter markets. Today, we are building upon our legacy to pursue diagnostic excellence in an ever-changing environment.
What Did Orion Do
Created dedicated India-specific social media pages for Ortho Clinical Diagnostics and developed theme-based content focused on blood donation awareness, COVID-19 testing, and healthcare education to strengthen brand visibility and audience engagement.
Designed targeted campaigns encouraging COVID-19 testing among frontline workers and vulnerable groups, while creating impactful awareness initiatives around key healthcare observance days such as World Food Safety Day and World Hepatitis Day.
Produced digital creatives and promotional campaigns for COVID-19 antibody kit launches, webinars, and healthcare events, ensuring effective communication of important healthcare advancements and company announcements.
Developed engaging video content and social media promotions to increase audience interaction, drive awareness, and showcase Ortho Clinical Diagnostics’ innovative diagnostic technologies and healthcare solutions.
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Target Groups
Observance Days
About & Announcements
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The Results
Our involvement in supporting the Company merger extended over a comprehensive three-year period, encompassing activities ranging from pre-merger due diligence to post-closing strategy.
Customer Reviews of the Case
Giles and his team at Herrington Business Consulting have been absolutely great to work with and they definitely have gone above and beyond for us by streamlining all of our accounts so that we can focus on what we do love to do and continue to grow our business. Morbi venenatis ut sapien eu lobortis.