Eurolife Healthcare
Eurolife — a Roorkee-based specialty pharmaceutical company that manufactures and distributes an exclusive portfolio of healthcare formulations
Case Details
Client: eurolifehealthcare
Start Day: 13/01/2024
Tags: Healthcare
Project Duration: 9 Month
Client Website: https://eurolifehealthcare.com/
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The Story
Eurolife Healthcare is a leading specialty pharmaceutical company headquartered in Roorkee, India, specializing in the manufacturing and distribution of a comprehensive portfolio of healthcare formulations, including Intravenous Infusions, Ophthalmics, Sterilized Water for Injections, Nebules, Tablets, Capsules, Ointments, and Creams. Established in 2001, the company was founded with a commitment to delivering high-quality pharmaceutical products at affordable prices while maintaining stringent quality standards.
Over the years, Eurolife has emerged as India’s largest manufacturer of Intravenous Infusions and further strengthened its market presence through the acquisition of Baxter International’s FFS Division. To efficiently cater to domestic and international demand, the company operates strategically located manufacturing facilities in Roorkee, Waluj, and Alathur, serving an extensive network of hospitals, nursing homes, and healthcare institutions.
Committed to excellence and global expansion, Eurolife reaches approximately 12,000 hospitals and nursing homes annually and continues to scale operations across all manufacturing units. The company adheres to internationally recognized quality standards, holding certifications such as WHO-GMP, ISO 9001:2015, and PIC/S, while steadily expanding its regulatory approvals and footprint across markets including Ukraine, Kenya, the Philippines, Ivory Coast, Nepal, Nigeria, Uganda, Kazakhstan, and several other countries.
What Did Orion Digital Do
Through strategic content creation, media outreach, and proactive communication, we helped Eurolife build credibility, increase engagement, and effectively manage brand perception
- Platform Focus: LinkedIn, Facebook, Industry Groups, and Online Publications
- Content Types: Theme-based creatives, product campaigns, observance day posts, industry trends, and healthcare awareness content
- Tone & Style: Informative, professional, credible, and healthcare-focused
- PR Integration: Media outreach, acquisition announcements, press coverage, and corporate communications
- Lead Generation: Social media promotions, targeted group sharing, and inquiry capture through email and mobile submissions
Content Highlights
- OUR BRAND COMMUNICATIONS APPROACH
- OUR DIGITAL & PR STRATEGY
- OUR STRATEGIC COMMUNICATION FRAMEWORK
- TOUR HEALTHCARE MARKETING STRATEGY
- OUR COMMUNICATIONS & REPUTATION PLAN
- OUR CONTENT, PR & ENGAGEMENT STRATEGY
- OUR MULTI-CHANNEL COMMUNICATION APPROACH
- OUR CORPORATE COMMUNICATIONS INITIATIVE
- OUR DIGITAL PRESENCE & PR STRATEGY
- OUR INTEGRATED BRAND GROWTH STRATEGY
- Agency made the creativesfor the company’s product
- Shared it on social media platforms and did necessary sharingson relevant groups
- Result: It reached to genuine buyers where they dropped their email ids and/or mobile numbers asking us to share product information
PR & ePR Coverages
- Agency got coveragesin major publications for EurolifeHealthcare
- News: EurolifeHealthcare acquired IV Business of TEVA
- Publications considered for the news were print as well as online
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- Business India Magazine Coverage
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- Business India Magazine Coverage
- https://health.economictimes.indiatimes.com/news/pharma/eurolife-healthcare-acquires-intravenous-infusion-business-of-teva-hungary/72956680
- https://in.finance.yahoo.com/news/eurolife-healthcare-acquires-intravenous-infusion-130506642.html
- https://www.outlookindia.com/newsscroll/eurolife-healthcare-acquires-intravenous-infusion-business-of-teva-hungary/1693396?fbclid=IwAR3bXlHw4le7yLFSW3YwOCJqqJIuFfct0pWoles3Ai3A8VEhri5kR0rFIQA
- https://www.business-standard.com/article/pti-stories/eurolife-to-invest-rs-100-crore-to-expand-production-119121101271_1.html?fbclid=IwAR2AEG_DPo1s6Bf7l7IWQX1KR32Iqh08gekdSO1GiOE-Je1sLIzGGhaiht8
Case 1 : Negative
- Worms were found in the company’s IV bottle inside a hospital
- Local activists took up the case and used social media as a medium to spread the news
- Later on, the Activists had called at the client’s office and asked for compensation
Response
- Agency alerted the client about the situation
- Agency faced an interaction with the activists and explained the situation. Upon which, the name of Eurolifewas dropped from the video
- Agency strategically planned to not respond or indulge in the conversation online
- Reason: It was the nurse’s responsibility to check the expiry of the bottles
- Situation under control
Case 2 : Negative
- EurolifeHealthcare was recently charged with allegations by FDA (Govt’s Food and Drug Administration) for tampering the price and expiry labels on the company’s germkillproduct packs
- Major publications covered this news in print as well as online as the briefing was done by Commissioner of FDA hims asked for compensation
Response
- Agency swung into action, connected with media overnight, prepared the rejoinder and ensured company’s viewpoint is conveyed appropriately highlighting the facts of the matter without taking on the authorities
The Results
Our integrated communication efforts enhanced Eurolife Healthcare’s brand credibility, increased product awareness, and strengthened its media presence within the healthcare industry. Through strategic content marketing, PR initiatives, lead generation campaigns, and proactive reputation management, we helped reinforce Eurolife’s position as a trusted pharmaceutical brand while supporting its continued growth.
Customer Reviews of the Case
Giles and his team at Herrington Business Consulting have been absolutely great to work with and they definitely have gone above and beyond for us by streamlining all of our accounts so that we can focus on what we do love to do and continue to grow our business. Morbi venenatis ut sapien eu lobortis.