Dhanraj Jain Jewellers

A legacy brand. A city-wide shopping experience. A grand celebration of trust and craftsmanship.

Case Details

Client: Dhanraj Jain Jewellers

Start Day: 15/01/2026

Tags: Fashion,Jewellers

Project Duration: 4 Month

Client Website: https://dhanrajjainjewellers.com/

Let’s Work Together for Development

Call us directly, submit a sample or email us!

Address Business

2nd Floor, Maruti Business Park,
Fun Republic Lane, Off Veera Desai Road, Andheri West, Mumbai – 400053, Maharashtra, India

Contact With Us

Call us: +91 843 3835 983
mail@oriondigital.in

Working Time

Mon - Sat: 9.45am - 6.00pm
Sunday: Closed

Get in Touch With Us

The Story

Dhanraj Jain Jewelers was established 60 years ago with a customer-centric vision of providing its customers with the best value in terms of product & pricing that can be cherished for generations to come.

Ours is a brand strongly built upon the pillars of TRUST, QUALITY, PURITY & RATE TRANSPARENCY at its core. Our strong commitment towards our values has earned us a reputation for being the most trustworthy and honest jewellers in Hyderabad.

We work with a vision to offer the purest jewellery at the most competitive prices & the best resale value to our customers. Our entire range of products has a perfect balance of practical & affordable designs that are in tune with evolving aesthetic sensibilities of our customers. World-class craftsmanship & meticulous attention to detail are hallmarks of each of our creations. We house over 8000 unique designs to offer our customers a vast variety of products to choose from for all their occasions.

What Did Orion Do

Orion Digital executed a high-impact campaign combining influencer marketing, PR, and on-ground event management to drive engagement and footfall. They transformed a simple promotion into a city-wide brand experience with strong visibility and participation

Orion delivered a 360° integrated campaign, blending digital reach with strong on-ground execution.

Strategic Campaign Planning

1) Designed a structured campaign with pre-buzz, engagement, and grand finale phases.
2) Focused on increasing participation and store visits.
3) Ensured continuous excitement throughout the campaign.

Influencer & PR Amplification

1) Collaborated with local influencers for authentic content.
2) Secured coverage across newspapers, YouTube, and digital platforms.
3) Boosted brand credibility and awareness at scale.

On-Ground Activation Excellence

1) Conducted weekly lucky draws for continuous engagement.
2) Created high-energy in-store experiences.
3) Executed a grand bumper draw as the campaign highlight.

Event Execution

On-Ground Campaign Activation

"On-ground execution played a key role in creating a real-time, engaging customer experience.
Strong on-ground activation created real-time engagement and excitement.

1) Continuous Engagement

Continuous in-store engagement throughout the campaign

2) Entry Coupons

Continuous in-store engagement throughout the campaign

3) High Energy

High energy environment with visible participation and excitement

The campaign was executed in 3 powerful phases:

1) Pre-Buzz

- Influencer promotions
- PR announcements
- Newspaper ads

2) Engagement Phase

- Weekly lucky draw winners
- Continuous in-store participation
- Social media & influencer amplification

3) Grand Finale

- High-energy bumper draw event
- Massive in-store crowd
- Live winner announcements

Jewellery Display & In-Store Experience

“A premium product display experience that enhanced customer engagement and purchase intent.”

Showcased a wide range of gold and bridal jewellery collections

Highlighted craftsmanship,design variety,and premium quality

Created an engaging in-store experience for customers

Encouraged purchase decisions through visual appeal

News Paper Ads

Media-Led Amplification

“Strategic newspaper advertising maximized visibility and strengthened brand impact.”

PR efforts through print ads successfully increased reach and
awareness.

Secured front-page newspaper ad placements for maximum visibility

Achieved premium ad positioning in leading publications

Boosted brand recall through high-impact print placements

Strengthened credibility with top-tier newspaper exposure

Reached mass audience through front-page PR ads

Media Coverages

PR Execution

Media-Led Amplification

“Strategic PR coverage amplified brand visibility and strengthened audience trust.”

PR efforts successfully expanded reach, driving awareness through multi-channel media exposure.

Featured in leading newspapers to build brand trust and credibility

Created reels and stories showcasing jewellery and campaign participation

Secured coverage across YouTube news channels highlighting campaign activities

Media Coverages

Customer Reviews of the Case

“

Giles and his team at Herrington Business Consulting have been absolutely great to work with and they definitely have gone above and beyond for us by streamlining all of our accounts so that we can focus on what we do love to do and continue to grow our business. Morbi venenatis ut sapien eu lobortis.

Narelle Pamuk - Talk

Director, Radical Orange Pty Ltd.

Orion Digital – Turning ideas into measurable success.

Orion Digital – Turning ideas into measurable success.