Our Eye Hospital Runs On The Motto Of Perfect Vision To All.
~ Tandon Eye Hospital
In 1990, Dr. Ashok Tandon established and started Tandon Eye Care. Since then the hospital has grown into a cutting-edge, state of the art, all-under-one roof eye hospital with a vision to serve patients and prevent and treat eye illnesses. The hospital currently houses some of the most cutting-edge diagnostic, therapeutic and surgical instruments as well as qualified medical professional and staff. The Hospital has provided redefining eye care services in Mumbai for more than three decades to more than 5 Lakh patients, earning its reputation as a reliable and trusted partner for all eye related problems.
Turn high-value prospects into sales leads with Orion Digital’s precision targeting. Elevate your conversions now!
Work Done By Orion Digital:
We conducted an in-depth analysis of the eye hospital’s current online presence, market competitors, and target audience. Based on this research, we crafted a comprehensive digital strategy focused on three main pillars: social media management, website development, and targeted social media advertising.
1. Social Media Management: We developed a content calendar tailored to the hospital’s services and audience preferences. Regular posts were scheduled on major social media platforms like Facebook, Instagram, and Twitter, focusing on informative eye health tips, success stories, patient testimonials, and updates about the hospital’s latest technologies and events.
2. Website Development: To enhance user experience and create a professional online impression, we redesigned the hospital’s website. The new website was optimized for mobile devices, provided clear navigation, and featured an appointment booking system for added convenience.
3. Social Media Advertising: To expand the hospital’s reach and attract a relevant audience, we designed targeted social media ad campaigns. These campaigns utilized demographic targeting and interest-based segmentation to promote specific services and seasonal offers.
Challenges:
High Competition: The eye hospital faced intense competition from both local and national eye care providers. Standing out amidst a crowded digital landscape was a significant challenge.
Building Trust: Convincing potential patients to trust a healthcare institution they found online was a hurdle that required thoughtful content and engagement strategies.
Outcomes and Results:
Increased Online Visibility: The digital agency’s efforts resulted in a significant increase in the hospital’s online visibility. Organic reach on social media platforms grew, and the website’s search engine rankings improved.
Enhanced Patient Engagement: Engaging and informative content on social media led to a surge in patient engagement. Followers actively shared content, posted positive reviews, and interacted with the hospital’s posts.
Higher Appointment Bookings: The new website’s user-friendly design, coupled with the convenience of online appointment booking, contributed to a noticeable increase in patient inquiries and appointments.
Expanded Patient Base: Targeted social media advertising enabled the hospital to reach a broader audience, attracting new patients seeking specialized eye care services.
Elevate your sales with Orion Digital’s targeted lead generation solutions.
Conclusion:
Through a successful collaboration with Orion Digital, Tandon eye hospital was able to achieve its objectives of enhancing online visibility, patient engagement, and brand recognition. By utilizing social media, an informative website, and strategic advertising, the hospital established itself as a trusted authority in eye care, attracting and retaining a growing patient base.
