Fashion is not just about trends, it’s about expressing yourself through your clothes and making a statement.
~ SONALI JAIN
Sonali Jain is a fashionista, Haute couture specialist, celebrity stylist, and meticulous person with a sharp eye for crafting glamorous artistic designs. Born & brought up in Jaipur, getting influenced by sumptuous Indian vibrant & colourful fabrics & Jewellery, the same gets reflected in her beauteous creations. “Sonali” As the name means beautiful colour- the label speaks about itself. Label endeavour to glorify ladies with attires that looks crème de la creme, which make them feel like a queen inside-outside and for the gentleman to look peerless and compliments his women.
Convert high-value audiences into highly qualified sales leads with Orion Digital
Digital Agency's Approach:
1. Social Media Management: Orion Digital devised a comprehensive social media strategy, focusing on platforms such as Instagram, Facebook, and LinkedIn, Twitter to showcase the brand’s unique style and engage with the target audience effectively. We developed a content calendar, which featured visually stunning images, fashion tips, outfit inspirations, and behind-the-scenes glimpses to foster a sense of community around the brand.
2. Website Development: To create an immersive online experience for customers, Orion Digital designed and developed a sleek, user-friendly website. The website featured intuitive navigation, visually appealing product displays, and a secure and seamless shopping cart, providing an enjoyable browsing and purchasing experience.
3. Influencer Marketing: Leveraging the power of influencer marketing, Orion Digital identified key fashion influencers whose style aligned with the brand’s aesthetic. They collaborated with these influencers to promote the brand through sponsored posts, fashion hauls, and try-on sessions, effectively reaching a wider and more relevant audience.
Challenges:
Standing Out in a Saturated Market: The fashion industry is highly competitive, making it challenging for a new brand to gain recognition and establish a unique identity.
Building Trust and Credibility: As a newly launched brand, building trust among potential customers was essential to drive conversions and build a loyal customer base.
Solutions:
Increased Brand Awareness: Through the strategic implementation of social media campaigns and influencer marketing, the fashionista’s brand gained significant visibility across platforms. The brand’s social media following grew steadily, attracting a community of fashion enthusiasts.
Enhanced Engagement and Customer Interaction: The engaging content shared on social media sparked conversations and interactions, leading to higher user engagement and customer loyalty.
Boost in Website Traffic and Conversions: The website received a steady influx of traffic, thanks to the well-executed social media strategy and influencer marketing efforts. The seamless shopping experience and captivating product displays contributed to increased conversions and sales.
Positive Brand Perception: The collaboration with reputable influencers helped build the brand’s credibility and fostered a positive brand image among the target audience.
Build Brand to gain Market share. Grow your brand with Orion Digital.
Results:
Through the expertise of the Orion Digital in social media management, website development, and influencer marketing, Sonali Jain’s online fashion brand flourished in the competitive fashion industry. The combination of a captivating social media presence, a user-friendly website, and influential partnerships proved to be a winning formula for elevating brand glamour, driving customer engagement, and establishing a promising future in the dynamic world of fashion.
