At QuidelOrtho, we provide vital health information when and where it’s needed most – transforming diagnostic data into action.
This case study highlights the collaboration between Quidel Ortho, a leading orthopedic medical device manufacturer, and Orion Digital. The agency was tasked with implementing a comprehensive digital transformation strategy, encompassing social media management, video editing for promotional content, and booth design for industry conferences. Through these efforts, Quidel Ortho aimed to enhance brand awareness, showcase product innovations, and strengthen its position in the competitive orthopedic market.
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Quidel Ortho Background:
We embrace intelligence to illuminate the path forward Technology for humanity. We provide access to answers across the entire diagnostics continuum. With our help, patients, clinicians and communities can spot trends sooner, respond quicker and chart the course ahead with greater accuracy and confidence.
Digital Agency's Approach:
- Social Media Management: Orion Digital crafted results driven social media strategy tailored to Quidel Ortho’s target audience, consisting of healthcare professionals, surgeons, and medical institutions. We focused on sharing educational content, industry insights, and product updates through a mix of engaging posts and live events.
- Video Editing for Promotional Content: We created compelling video content showcasing Quidel Ortho’s advanced medical devices, surgical techniques, and patient success stories. These videos were optimized for various social media platforms, creating a compelling narrative to engage the audience and foster brand loyalty.
- Booth Design for Industry Conferences: To make a significant impact at industry conferences and trade shows, we designed an interactive and visually striking booth. The booth incorporated product displays, multimedia screens showcasing surgical procedures, and interactive demos to captivate attendees and generate leads.
Results and Outcomes:
- Increased Brand Engagement: Orion Digital’s social media management efforts led to a substantial increase in Quidel Ortho’s brand engagement. The platform became a valuable resource for healthcare professionals, driving discussions and interactions related to orthopedic advancements.
- Enhanced Product Visibility: The professionally edited promotional videos successfully showcased Quidel Ortho’s product innovations and surgical expertise, leading to increased interest from potential customers and medical institutions.
- Successful Industry Event Participation: The creatively designed booth at industry conferences garnered significant attention, resulting in productive interactions with healthcare professionals, prospective clients, and key industry influencers.
- Strengthened Market Position: Through the digital transformation, Quidel Ortho solidified its position as a market leader in orthopedic solutions. The brand’s modernized image and engaging digital presence contributed to increased trust and credibility among clients and stakeholders.
Conclusion:
The partnership with Orion Digital allowed Quidel Ortho to embark on a successful digital transformation journey. By leveraging social media management, video editing for compelling promotional content and an innovative booth design for industry conferences, Quidel Ortho successfully elevated its brand visibility, engaged with a wider audience, and solidified its position as a trusted and forward-thinking orthopedic medical device manufacturer. The digital agency’s strategic approach empowered Quidel Ortho to embrace the digital landscape and remain at the forefront of advancements in the orthopedic industry.