Best Builders In Bhopal, 20+ Mega Projects, and 35+ Years Of Rich Experience.
~ Janki Builders
This case study illustrates thesuccessful collaboration between Janki Builders, a prominent real estate development company, and a specialized digital agency. The agency executed a targeted social media lead generation campaign to enhance Janki Builders’ brand visibility, attract potential homebuyers, and drive qualified leads for their residential projects.
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Janki Builders's Background:
Janki Builders (RERA Registered Builders In Bhopal) Have Established Their Presence As One Of The Leading Real Estate Giants Of Central India With Over 35+ Years Of Rich Experience. Our Team of Skilled Professional’s Developers of the Industry. It Is The Infrastructure Development Arm Of The Group With A Prime Focus On Residential Projects. We Are Committed To Helping People Realize Their Dreams Of Having A Space Of Their Own. The Janki Group Boasts Of A Virtuous Status Having Successfully Completed More Than 20+ Mega Projects At The Prime Residential Locations Of Bhopal. We Acquire Lands and Create Top-Quality Projects and Deliver Them on Time. Our Top-Notch Residential And Commercial Projects Are Available At Affordable Rates. With An Ample Land Bank At Its Disposal, The Group Plans To Deliver State-Of-The-Art Living Projects To Offer A Good Life To The Citizens Of The State. The Arm Has Constantly Upgraded Itself With Modern Technologies To Keep With The Pace Of Time With A Proven Rewarding Experience.
Digital Agency's Approach:
- Audience Analysis and Segmentation: Orion Digital conducted in-depth research to understand Janki Builders’ target audience, including demographics, preferences, and behaviors. This analysis enabled them to segment the audience effectively for tailored lead generation efforts.
- Compelling Ad Creative: Orion Digital designed visually appealing and engaging ad creative showcasing Janki Builders’ residential projects, highlighting their unique features, modern amenities, and lifestyle benefits. The creative aimed to capture the attention of the target audience and spark interest in the properties.
- Call-to-Action and Landing Pages: The agency strategically integrated compelling call-to-action (CTA) buttons in the ad creative, directing users to dedicated landing pages. These pages provided detailed information about the projects, floor plans, pricing, and contact details, encouraging visitors to express interest or request more information.
Results and Outcomes:
- Increased Brand Visibility: The lead generation campaign effectively increased Janki Builders’ brand visibility within their target audience, positioning them as a top-of-mind choice for potential homebuyers.
- High-Quality Leads: The campaign generated a stream of high-quality leads from individuals genuinely interested in the residential projects, facilitating more meaningful interactions and conversions.
- Enhanced Engagement: The visually compelling ad creative resulted in improved engagement rates, with users spending more time interacting with the content and exploring the properties.
- Improved Conversion Rates: The strategic combination of precise targeting, compelling CTAs, and informative landing pages contributed to improved conversion rates, as interested users took actions to learn more or express interest in the properties.
Conclusion:
Through a focused social media lead generation campaign, the collaboration between Janki Builders and Orion Digital successfully harnessed the potential of digital platforms to attract and engage potential homebuyers. The campaign’s strategic audience targeting, compelling ad creatives, and effective call-to-action mechanisms resulted in heightened brand visibility, increased engagement, and a consistent stream of qualified leads. This case study demonstrates how leveraging social media for lead generation can be a valuable tool in the real estate industry, driving growth and expanding customer reach.
