Pay-per-click (PPC) advertisements are a highly effective traffic generation method for your website. But there’s a catch to it. Suppose you invest in ads and watch your budget get depleted by fictitious clicks that don’t result in any actual interaction and real engagement. Frustrating, isn’t it? Here at Orion Digital, we understand just how crucial protecting your PPC campaign from …
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When you’re managing a PPC campaign, getting traffic to your site is only half the battle. The true aim is converting that traffic into conversions—be it getting people to submit a form, sign up for an email newsletter, or make a purchase. That’s where landing page optimization comes in. Here at Orion Digital, we realize that a well-crafted landing page …
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Scaling a PPC (pay-per-click) campaign is an exhilarating way to scale your business, but it is also a delicate balancing act. As you would want to drive more traffic, but you don’t also want to waste money on doing it. At Orion Digital, we realize that scaling is not as simple as adding more ad spend – it is about …
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A Google Ads Audit critically evaluates your pay-per-click (PPC) campaign’s effectiveness and efficiency. Think of it as a wellness check for your account to tell you what’s working, what isn’t, and where there are better opportunities to exploit growth’s potential. A really good audit will uncover hidden issues that might be depleting your budget and obstructing the progression of your …
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