The Evolution of Social Media Algorithms: How to Stay…
Social media algorithms – they’re the secret sauce that determines what content gets seen by whom on social platforms. And much like a moody teenager, they’re notoriously fickle, constantly changing in ways that can leave social media managers pulling their hair out. But fear not! We’re here to help you navigate the ever-shifting algorithmic landscape. Why do Social Media Algorithms …
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The Power of Micro-Influencers: Leveraging Niche Audiences
“Micro-influencers’ campaigns generate more ROI compared to celebrity influencers’ campaigns.” Yes, you read it Right! Let’s talk about a secret weapon in your digital marketing arsenal – micro-influencers. You might be thinking, “Micro-influencers? Aren’t those just influencers with tiny audiences?” Oh, but they are so much more! At Orion Digital, we’ve seen firsthand the impressive impact that partnering with the …
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Exploring the Future of AR and VR in Digital Marketing
As technology continues to evolve at breakneck speed, we must stay ahead of the curve and harness the power of these cutting-edge tools. From immersive brand experiences to virtual product demonstrations, AR and VR are revolutionising the way we connect with our audiences. But what exactly are these technologies, and how can they benefit your business? In this blog post, …
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Video Marketing Trends to Watch in 2024: From Short-Form Videos…
Buckle up, because 2024 is shaping up to be a wild ride for video content. We all know video is king when we talk about video creation. But how do you stay ahead of the curve and craft videos that truly resonate with your audience? Let’s explore some of the hottest video marketing trends you need to be aware of: …
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Sustainable Marketing Practices Strategies for Ethical…
Sustainable Marketing Practices Eco-Friendly Campaigns for the Modern Marketer Ready to chat about a topic that’s burning up the digital landscape sustainable marketing. We’re not just talking about throwing some earthy tones on your website (although, hey, that can’t hurt!). We’re going to talk about crafting ethical and eco-friendly digital campaigns that resonate with today’s conscious consumers – and help …
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The Evolution of Influencer Marketing: New Trends and Best…
Namaste Tribe! Today, we’re going to talk about something cool called influencer marketing. You might have heard of it before, but let me explain what it is. Influencer marketing is when brands work with popular people on social media, like Instagram or YouTube, to promote their products or services. These people are called influencers because they can influence their followers …
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Content Marketing in 2024: Trends, Tactics, and Tips for Success
As we step into 2024, the world of content marketing is changing faster than ever. It’s like a roller coaster ride with new twists and turns at every corner. But don’t worry, we’ve got your back! In this blog post, we’ll explore the cool trends, tactics, and tips that will help you succeed in content marketing. So, buckle up and …
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Unconventional Strategies for Boosting Organic Reach on..
You’ve likely heard the disheartening news by now – organic reach on Facebook has been declining for years as the platform prioritizes paid content in user feeds. But here’s the thing – there are still ways to boost your organic Facebook reach if you’re willing to get a little unconventional with your strategy. At Orion Digital, we’ve spent years mastering …
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Behind the Scenes: How We Built Our Brand on Social Media..
At Orion Digital, a premier digital marketing agency, we understand the power of social media in today’s social media era. When we started our journey, we were just like any other business – eager to establish our brand and connect with our target audience. However, building a strong social media presence from scratch was not easy for us. In this …
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The Impact of 5G on Digital Marketing: A Friendly Guide
Remember those days when the internet sounded like a dial-up modem having a coughing fit? Yeah, not fun! Thankfully, we’ve moved on to blazing-fast speeds and way better connections thanks to something called 5G. But beyond streaming cat videos without buffering, 5G is changing the way we do marketing online, in a pretty cool way! So, what is 5G, and …
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