A Google Ads Audit critically evaluates your pay-per-click (PPC) campaign’s effectiveness and efficiency. Think of it as a wellness check for your account to tell you what’s working, what isn’t, and where there are better opportunities to exploit growth’s potential. A really good audit will uncover hidden issues that might be depleting your budget and obstructing the progression of your …
Continue ReadingIf you are planning to start with e-commerce, you most likely already have: • An online store was established. • Your products are listed online with names and detailed descriptions. • Well-organized category pages for easier navigation. However, even after putting everything in place, you may still not …
Continue ReadingStanding out in the competitive online shopping world means more than having a great catalog of products. Your e-commerce website must rank well on Google to succeed in this highly competitive field. Ranking higher not only drives organic traffic but also boosts conversions and revenue. At Orion Digital, we believe that mastering SEO is very crucial. Here are the six …
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Information travels at lightning speed these days, and this close-knit world led by digitalization has made it more important for businesses to have an online reputation management plan at their disposal. More fragile and critical than ever before, online reputation management, or ORM, has certainly emerged as the ultimate modern-day business strategy, directly influencing customer trust, brand perception, and overall …
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To succeed in today’s intensely competitive digital market, businesses require creative strategies. Google Adwords is without a doubt one of the greatest pay-per-click (PPC) ad networks, offering companies unparalleled chances to advertise their goods and services online. By using this channel effectively, you may connect with the ideal target audience and realize your company’s goals. Let’s look at seven tried-and-true …
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A cost-effective marketing strategy has transcended the “must-have” threshold, for today’s businesses, into an “absolutely necessary” one. SEO is the bedrock where a website earns its place in front of prospective customers by securing visibility upon search. It has become essential for every website owner either to operate a personal blog or manage an online store like Amazon, keeping the …
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AI is revolutionizing the paradigm of marketing these days, especially when it comes to content creation. New entrants like ChatGPT and Google Bard offer new ways in which businesses can create content and optimize for SEO. But are AI tools really capable of replacing copywriters and SEO specialists completely or should they be considered an addition to the existing strategies? …
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Digital marketing is a broad spectrum, and every aspect helps build a strong digital brand, drive more traffic, and increase revenue. However, while every aspect of this domain is helpful, some aspects, like paid ads, including Google ad campaigns, help achieve the objective quickly. Google Ads is undoubtedly one of the most powerful tools for businesses that are looking to …
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Digital transformation means integrating digital technology in all possible business areas, shifting the operational model, and enabling better customer value. It also represents a cultural transformation that encourages organisations to question conventional approaches, embrace innovations, overcome challenges and adopt digitalisation. Digital transformation is essential for businesses of all sizes, whether startups or large companies. This concept is repeated in almost …
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In the digital world where everything is hyper-connected and information travels faster than ever, protecting your brand’s online reputation has become a critical aspect of maintaining business success. A single negative review, an unfavourable article, or a viral social media post can significantly impact how your brand is perceived. For businesses of all sizes, digital reputation is not just about …
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