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Best Free Email Marketing Tools for Startups and Small Businesses

Startups are finding ways to boost their business, and email marketing continues to be among the best tools for startups and small businesses to connect with customers, establish relationships, and increase their presence in a competitive marketplace. But shelling out money for expensive email marketing software is beyond budget, particularly for small business owners. The best part is that there are some fantastic free email marketing tools available that offer wonderful features without having to spend a fortune.

At Orion Digital, we know how much it matters for startups to discover tools that are valuable without being too expensive. Here we will discuss some of the top free email marketing tools that can assist small businesses in creating, managing, and optimizing email campaigns without spending a fortune.

  • Mailchimp

Mailchimp is one of the most widely used email marketing software, and its reason is quite evident. It has a free plan full of features that are incredibly useful for any startup that has just started their business.

Why it’s awesome:

  • Simple-to-Use Editor: Mailchimp’s drag-and-drop email builder makes it easy to build professional-looking emails, even if you have no design experience.
  • Audience Segmentation: You are able to segment your subscribers according to interests, location, or behavior so that your emails are specific and context-based.
  • Analytics: Mailchimp gives you information on open rates, click rates, and engagement so that you can gauge the performance of your campaigns.

The free account can include a maximum of 500 subscribers and has a limit of 500 emails per month. This is usually sufficient for small businesses to begin with by creating a responsive email list.

  • Sendinblue

Sendinblue is yet another robust tool that provides both email marketing and SMS marketing within one platform. Its free plan is ideal for businesses that want to do more with email, and it has a good range of features.

Why it’s great:

  • Email Campaign Builder: Sendinblue’s drag-and-drop editor makes it simple to design visually beautiful campaigns.
  • Automation: Even in the free plan, you can create simple automated flows such as welcome emails or follow-up messages.
  • Multi-channel Marketing: Sendinblue provides the functionality of sending email and SMS campaigns so that you can reach your audience through multiple channels.

The free plan will enable you to send 300 emails a day, which equates to roughly 9,000 emails a month. It’s an ideal choice for businesses that require a bit more freedom in their campaigns.

  • Benchmark Email

Benchmark Email is a simple, yet feature-packed email marketing tool that’s perfect for small businesses looking for an easy-to-use solution. Its free plan offers a lot of value, especially for businesses just starting out with email marketing.

Why it’s great:

  • Drag-and-Drop Builder: Benchmark’s email builder makes it simple to create professional emails with ease.
  • Automation Features: Even on the free plan, you can automate follow-up emails, welcome messages, and more.
  • Responsive Design: Emails are automatically optimized for mobile devices, ensuring that your audience has a great experience no matter how they view your emails.

The free plan allows you to send up to 3,500 emails per month to 500 subscribers. For startups looking to grow their list and start engaging with customers, this plan provides plenty of room to experiment.

  • Moosend

Moosend is an underappreciated gem for email marketing tools. Its free version is generous and offers small businesses a powerful feature set, especially for automation.

Why it’s great:

  • Automation: Moosend leads the pack in automation workflows. You can automate tasks like abandoned cart reminders or follow-ups based on user actions.
  • Email Templates: Moosend provides a diverse set of editable templates to simplify email design and production.
  • Analytics: You can monitor metrics such as open rates, click rates, and bounce rates to better optimize your campaigns.

The free plan has unlimited emails for 1,000 subscribers, which is great for small businesses that want to expand their email list without running the risk of reaching a limit too quickly.

  • MailerLite

MailerLite is another great option for small businesses that want simplicity without compromising on features. Its ease of use and fantastic support make it a great option for startups.

Why it’s great:

  • Easy-to-Use Interface: MailerLite’s drag-and-drop email builder is very easy to use, and you can create stunning emails in a snap.
  • Automation: The automation capabilities of the platform allow you to build workflows that send emails automatically depending on customer behavior or actions.
  • Landing Pages: You can also build landing pages using MailerLite to capture leads and expand your email list.

MailerLite’s free plan offers 12,000 emails per month for 1,000 subscribers. It’s ideal for small businesses that want a solid email marketing tool that can grow with them.

  • HubSpot Email Marketing

HubSpot’s free email marketing software is a part of its bigger CRM platform, so it is a great choice for companies that would like to tie their email marketing into customer relationship management.

Why it’s great:

  • CRM Integration: HubSpot’s email marketing software integrates perfectly with its CRM, so you can send targeted emails based on customer information.
  • Email Templates: HubSpot offers a variety of professionally designed email templates, making it easy to create polished, engaging emails.
  • Analytics and Reporting: You’ll have access to performance data like open rates, click-through rates, and more to measure your campaigns.

HubSpot’s free plan enables you to send a maximum of 2,000 emails per month to unlimited contacts, which makes it a good option for startups requiring more sophisticated CRM features as well as email marketing.

Choose the Right Tool with Orion Digital

Identifying the appropriate email marketing tool can prove to be a game-changer for small startups and businesses. Whether you’re starting from scratch or planning to expand your business, the tools discussed above provide effective features free of cost. Here at Orion Digital, we realize that each business is different, and selecting the ideal platform according to your requirements can assist you in reaching your audience, establishing connections, and propelling growth. Through these free email marketing software, you can begin building and cultivating your customer base without having to break the bank for software.

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