A Google Ads Audit critically evaluates your pay-per-click (PPC) campaign’s effectiveness and efficiency. Think of it as a wellness check for your account to tell you what’s working, what isn’t, and where there are better opportunities to exploit growth’s potential. A really good audit will uncover hidden issues that might be depleting your budget and obstructing the progression of your …
Continue ReadingIf you are planning to start with e-commerce, you most likely already have: • An online store was established. • Your products are listed online with names and detailed descriptions. • Well-organized category pages for easier navigation. However, even after putting everything in place, you may still not …
Continue ReadingStanding out in the competitive online shopping world means more than having a great catalog of products. Your e-commerce website must rank well on Google to succeed in this highly competitive field. Ranking higher not only drives organic traffic but also boosts conversions and revenue. At Orion Digital, we believe that mastering SEO is very crucial. Here are the six …
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Information travels at lightning speed these days, and this close-knit world led by digitalization has made it more important for businesses to have an online reputation management plan at their disposal. More fragile and critical than ever before, online reputation management, or ORM, has certainly emerged as the ultimate modern-day business strategy, directly influencing customer trust, brand perception, and overall …
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AI is revolutionizing the paradigm of marketing these days, especially when it comes to content creation. New entrants like ChatGPT and Google Bard offer new ways in which businesses can create content and optimize for SEO. But are AI tools really capable of replacing copywriters and SEO specialists completely or should they be considered an addition to the existing strategies? …
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Digital marketing paves the way for your company to solid ground, where companies compete to establish a strong presence and win a bigger share of the market.It proves essentially helpful when well executed and helps bring greater visibility to brands, engagements with the public, and potential increased conversions. However, at times, due to common mistakes and basic loopholes, it becomes …
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As the digital industry becomes more competitive, ensuring that your website ranks well on search engines has never been more critical. Google’s E-A-T guidelines—Expertise, Authoritativeness, and Trustworthiness have emerged as essential ranking factors. But what does E-A-T really mean, and why is it so crucial to your SEO strategy? Let’s understand the importance of E-A-T and how to optimize your …
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Digitalisation is at its peak, and thus, it has become more important than ever for businesses to have an established online presence. While an established online presence is important, it proves beneficial only if the business also has a trustworthy reputation in the market. Especially for small businesses, reputation can make or break growth potential. In today’s digital age where …
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With the world coming online, having a strong digital presence is more than just a necessity, it is the ultimate competitive advantage these days. It has become important for companies to invest heavily in their brands, especially to manage negative reviews or viral social media mishaps that can potentially tarnish a carefully built reputation. The process of managing the reputation …
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Online Reputation management is the practice of controlling and managing public opinion for an individual, organisation, or brand. Originally a part of public relations, the practice developed with the time when consumers heard about brands through advertisements, media stories, or word-of-mouth recommendations. Now, online reputation management in Mumbai has become more critical than ever for any brand. A marred digital …
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